The printer of 500 yuan and the ink box of 350 yuan used to be the common way for the big brand printers to occupy the market share and make profits. However, the appearance of compatible consumables with good quality and reasonable price disturbed the "good situation" of the brand manufacturers. In the market of printing consumables, the original consumables and compatible consumables produced by peripheral manufacturers are a pair of old enemies naturally.
Take the printer cartridge, on the one hand, the original quality of consumables and after-sales are guaranteed, and the printing effect is bright and clear, expensive is its fatal weakness; Compatible supplies, on the other hand, are cheap, not bad print quality, and only half or even one-third of the price of the original product is their "killer." Facing the siege of compatible products, the original consumables camp will not easily give up, so the market war between the two is more "white-hot".
Original consumables in the end "expensive" where?
"Truth" original ink cartridges are expensive, Broadway designed for ink distribution in Beijing saying told reporters, "it was the original ink cartridges in the process of production of generally to use ultra precision instruments, after a very strict fusion, high temperature, dust removal, purification steps, and then after strict inspection and testing of the products to the market. In many of these steps, each step requires a large amount of labor and capital investment. And in the whole production process, the most important factor is naturally technology, without technology, there is nothing. Now compatible consumables is the most difficult to break through the technical barriers of professional manufacturers.
In the case of evercolor waterproof and light-resistant ink used in epson's very famous C63, it can print clearer and sharper text and images on ordinary paper with unique waterproof performance, which makes compatible ink cartridges hard to surpass. In addition, Canon's 1 micro - liter ultra - fine micro - drop technology is also a unique way. The use of 1 pico - liter droplet printing technology, can make the print out of the picture to an unprecedented degree of detail, if coupled with a dedicated photo paper printing, printing effect is almost perfect. The technology behind it is also very high, as the three-picoliter droplet technology has taken manufacturers years to develop. Now, to develop a slightly more difficult 1 liter, manufacturers need to invest a lot of human and material resources.
After-sales service is also a topic we have to talk about. Most printer manufacturers will pay for all the non-human damage caused by the original cartridge sold, and promised to repair the damaged machine, cartridge warranty and compensation. In a comprehensive view of the original consumables in technology, quality, after-sales and other aspects of the better performance, the high price is also reasonable.
What are the advantages of compatible consumables?
"The appearance of compatible consumable material is the inevitable phenomenon of market competition, if the price of original consumable material is not high, do not say general consumable does not have useful ground, it is counterfeit consumable also has survival space hard. Industry a famous compatible consumables sales staff told reporters. Some people think that the cost of research and development input of original consumables is much larger, the price is naturally higher. But the fact is that the strength of general consumables can control the cost so low, strong technical force of the original brand is also fully capable of doing, although we admit that the quality of the original product is better, but we clearly see that the gap in price is far greater than the gap in quality.